Business: CW87I

Creating a product launch video is as simple – the John Galt Solutions ForecastX Product Launch Video took a fun approach to inventory forecasting technology by using playful music, motion graphics, and an easygoing voiceover. This video was designed to be built in with a landing page / order form for customers to request more information. Video is an extremely versatile tool for any business, this is just one example. Motion Graphics are a great way to explain or display a complex subject – using drawings made up of simple shapes and colors, audiences are able to understand more about the topic of the video. This is an effective way to describe technology without having to use examples or screenshots that might not mean anything to potential customers, especially if the program applies to a variety of industries. The John Galt Solutions explainer video for their new product, ForecastX Wizard uses motion graphics to describe the features and benefits of the application. In less than three minutes, a voice actor clearly explains the software’s capabilities. The video directly speaks to the target market – “the forecaster” by considering the problems these professionals face on a regular basis, such as turning an inventory forecast in less than ten minutes. This video is just one part of a project to create a series of videos to launch their ForecastX Wizard. This teaser video allows John Galt Solution’s to capture the attention of their target market, by describing how this product solves their everyday problems. At the end of the video, viewers are prompted to “click the link below” to view a full demo of the product. Animated explainer videos allow the customer to learn more without having to invest a full thirty minutes into watching an entire product demo. Once they understand more about a product and they are convinced that the product could solve their problems, they will continue to learn more about the product or make the final purchase. Offering a free demo after playing an explainer video is also a way to earn a potential customer’s contact info, by requiring them to fill out a form. John Galt Solutions is a technology company that builds programs for improving business forecasting processes. Since 1996, they have been creating software for businesses and overtime, their programs have become increasingly effective and even easier to use.

View Sample

Business: VR7PJ

Effective product videos show your potential customers that your product will make their lives easier. In this product video, Simtastec demonstrates the various uses of their sanding sleeves. The sleeves to make sanding easier on flat surfaces like wood and drywall, however their usefulness doesn’t stop there. The video continues to shows how easy the sleeves can be shaped to use in smaller hart to reach areas. The demonstrator in the video shows very specific uses for the sanding sleeves. Showing customers all the uses of a product provides further value – the video shows Simtastec sanding sleeves can be used for sanding just about anything. What’s cool about this video is that the ways the sleeves can be used seems never-ending – the demonstrator even shows that they can be used to sand wet surfaces. Simtastec’s product demo video takes place in a studio and makes use of an actor to show their products being used. The creative director assigned to this project made decisions to ensure the sanding sleeves stayed at the forefront of the video. This is why the actor’s face is never seen and the background of the video is black. Not only does it allow for seamlessness in the edited cuts, it keeps the shots clean and simple, letting the product speak for itself. This video features heavy editing at the beginning and end. The title card includes animated logo, slogan, product name, as well as 3D images of the product packaging. Though these elements are not necessary in creative an effective product demo – having these details in a video increase the strength of a brand’s messaging. When it comes to video – the sky is the limit. This video is just one example of our past work in product demo videos. Every brand tells a different story – Simtastec’s products are meant for hard, rugged work and every inch of their branding communicates that.

View Sample

Business: S7POK

Recipe videos are all over social media today as they make for easily watchable and shareable content. This video features a well-known entrée at the Wheaton attraction, Cantigny Park where visitors can get a peanut butter and jelly sandwich made entirely from scratch. This video is includes raw footage of chef Eric Chaplin at Cantigny Park’s El Jardin Restaurant making peanut butter and jelly, which was later edited with motion graphics and sound. Fun motion graphics throughout to the video add a touch of flair all while keeping a homey, country feel. The scenes change along with beats in the music adding a hidden layer of delight for anyone paying close attention. The motion graphics eliminate the need for additional voice over or caption editing, keeping things nice and simple for every audience member. Even a young child could understand this video. The video ends with a pan of a delicious lunch elegantly plated and ready to enjoy. On social media, a video like this one can capture audiences that might not typically consider Cantigny Park in their weekend plans. It discloses a well-kept secret that locals and visitors alike find interesting. Another thing this video accomplishes is teaching others how to make their very own Peanut butter and Jelly and inspire them to try it themselves or share the video with their favorite chef or peanut butter and jelly loving friend. We love filming recipe videos at Vanilla Video, and this is one of our favorites. The motion graphics add that “something extra,” that keep audiences interested throughout the whole video. Homemade peanut butter and jelly is also something many people do not consider making from scratch, while this video shows how easy this classic meal is to make.

View Sample

Business: L5HBU

View Sample

Business: 362LF

This app demo video shows every step of using the app Gather, an app that allows for mobile payments inside of restaurants. Each step is accompanied by motion graphics and a close-up of a phone screen, showing what is happening on the app. Additional shots of the user paying for meals at restaurants appear alongside a variety of dishes. After the user pays for each meal, their gather cash increases – this is shown right on the app as well as with added motion graphics. The last meal shows the user using funds collected through the app to pay for a fancy dinner, all because they used the app to pay for their meals before. Creating a straightforward app how-to video ensures that the viewer will find your application easy to use. We added some fun music and synced up the shot changes with the beat to keep things interesting. We used motion graphics text that slightly resembles handwriting – just about anyone can understand how to use this application after watching this video. Title and outro cards match each other, featuring the same background and logo placement. The outro card includes additional information and features the Gather slogan, which mirrors the steps of using the application. “Search.Discover.Dine.Gather.” Using form to follow function is always a good rule of thumb when creating branding videos. Keeping things easy to understand and using language consistent with branding ensures your message will be clear to any viewer. Though this video serves to explain how to use the application, the additional branding elements give it versatility. It can be used as a web intro as well. Videos like this one work great right on a web page or social media profile or post. They can easily be sent in an e-mail blast and can be included in referral links, so users do not have to explain everything to their friends. Creating an application how-to video is as easy as having an idea. Keeping things simple is typically the best way to go. Videos can make anything easy to understand, we often tell businesses “explain it for a five year-old to understand.” This video achieves that goal, while showing potential users the benefits of using Gather.

View Sample

Business: C1N8K

View Sample

Business: D008H

View Sample

Business: JQNV6

View Sample

Weddings: VJFFY

View Sample

Music: 3W0PO

View Sample

Music: W30HC

This black and white Rock Band music video took place in a downtown Chicago Warehouse. Vanilla Video handled location scouting and set/prop set up for the shoot. Multiple cameras including one cinematic camera, were used to capture dynamic angles of the singer and drummer, including overhead shots and shots from below eye-level. The video begins with closeups of the musicians’ instruments – shots begin to shift to different areas and angles of the stage. Shots shift to the beats of the music, giving the video a synchronized effect that is easy to watch. A pet daschund makes a cameo across the stage adding a humorous element to the video. Vanilla Video captures several shots typical to music videos featuring live performances – beyond closeups and overhead shots, we captured a shot while turning around the musicians – giving the video more movement and energy. The video is filtered with a black and white filter to eliminate the business of the warehouse where none of the scenery really in color. The black and white filter dims down the eclectic feel of the warehouse while adding an extra element of interest to the video. Music videos can be made out of any type of footage. Choosing to do a music video in a warehouse keeps things simple, yet still interesting to watch. Without much action or special effects, people watching this video can focus on the music as well as the technique of the artists. The chemistry between the artists is apparent and this video makes them look fun to watch, on screen or live at a venue. When it comes to audio for a music video from Vanilla Video, we can use a pre-recorded track or take sound live as it is performed. Depending on the location and situation, either can work. The way a music video sounds is important, Vanilla Video has the tools to make sure it sounds great.

View Sample

Music: B7F4O

View Sample

Weddings: 1NVNK

This montage begins right outside of the Century Memorial Chapel in Naperville, Illinois. Audio from the officiant are mixed over video footage throughout the special day. Prior to exchanging vows, the officiant speaks to the soon to-be newlyweds. He talks about what they love about each other, special things that only they know within their relationship. Very fitting lyrics play over footage of the special day. They exchange self-written and memorized vows, before being pronounced husband and wife. After the couple walks down the aisle, the montage beings to show footage of the bride and groom taking photos together after their ceremony. A new song begins to play, this time with an upbeat celebratory feel. The couple is announced by the DJ at their reception, and the groom twirls his newlywed wife in the center of the dance floor. The couples cut the cake and they exchange a kiss. The maid of honor gives her speech and talks about how sure the couple are about their love for each other. We see footage of table shots and the guests enjoying the dance floor. The montage shows as many guests as possible in just a short time frame. During the best man’s speech music cuts in and out with the footage. He describes how Brandon has changed over the course of his relationship with Kerri. We continue to watch the bride and groom enjoying their once in a lifetime, special night. Video montages can be used to remember a wedding or any special event. Raw footage captured throughout the course of an event can be edited with music and various audio from the event to make a highlight reel that focuses on highlights of the special day. Wedding montages typically include footage from the ceremony, photo sessions, and the reception with audio supplied by the officiant, exchanging of vows, as well as speeches from the reception.

View Sample