Recipe videos are all over social media today as they make for easily watchable and shareable content. This video features a well-known entrée at the Wheaton attraction, Cantigny Park where visitors can get a peanut butter and jelly sandwich made entirely from scratch. This video includes raw footage of chef Eric Chaplin at Cantigny Park’s El Jardin Restaurant making peanut butter and jelly, which was later edited with motion graphics and sound.
Fun motion graphics throughout to the video add a touch of flair all while keeping a homey, country feel. The scenes change along with beats in the music adding a hidden layer of delight for anyone paying close attention. The motion graphics eliminate the need for additional voice over or caption editing, keeping things nice and simple for every audience member. Even a young child could understand this video.
The video ends with a pan of a delicious lunch elegantly plated and ready to enjoy. On social media, a video like this one can capture audiences that might not typically consider Cantigny Park in their weekend plans. It discloses a well-kept secret that locals and visitors alike find interesting. Another thing this video accomplishes is teaching others how to make their very own Peanut Butter and Jelly sandwiches from scratch. This piece of content marketing inspires others try it for themselves or share the video with their favorite chef or peanut butter and jelly loving friend.
We love filming recipe videos at Vanilla Video, and this is one of our favorites. The motion graphics add that “something extra,” that keep audiences interested throughout the whole video. Homemade peanut butter and jelly is also something many people do not consider making from scratch, while this video shows how easy this classic meal is to make. With the correct approach, creating content marketing pieces enhance the effectiveness of any social media page by creating content that a variety of audiences enjoy to watch and share with their friends.